Permanent Hair Color

Don't be surprised if permanent hair color is the method of choice for your stylist/colorist! You can achieve 100% complete coverage plus 100% consistent results with proper selection and application of permanent hair color. Even the most dramatic change can become a reality.

• Color Duration: permanent
• Ingredients: peroxide, ammonia
• Time in Salon: 1.5 hours
• Hair Penetration: cuticle is opened and color is deposited in the cortex.
• Frequency of Application: touch up re-growth every 4 - 6 weeks
  

Permanent Hair Color
A process that permanently changes hair color (until new growth appears). Two chemicals -- hydrogen peroxide (sometimes called a developer or an activator) and ammonia (or a similar ingredient) -- swell the cuticle, remove at least a little natural pigment and deposit the dye. Also called single process.