DOES COLOR DAMAGE HAIR?
Not if
it's properly applied. Damage occurs only when the colorist is not experienced
in the technique or knowledgeable about the product. Actually, color can be very
beneficial. It adds body and texture to fine, limp hair, making it more
manageable. It improves on any dull natural shade and covers gray, to help you
look years younger. Products on the market today are very mild and contain
conditioning ingredients, so that hair looks shinier and more beautiful – better
than natural.
HOW OFTEN SHOULD I
COLOR MY HAIR?
It
depends on your goal and the type of color procedure you and your colorist
choose. If all you want is some well-placed highlights to enrich your existing
color, upkeep is minimum, as little as three or four times a year. If you decide
on an extreme color change or need to cover gray, you'll probably have to
re-touch roots every four to six weeks, since hair grows about a half-inch a
month. There are techniques that allow you to go longer between touch-ups, so
discuss your options with an experienced colorist.
HOW CAN I KEEP MY COLOR
FROM CHANGING?
Many
things influence hair color in between visits to the salon: your shampoo, sun
exposure, the type of water in your area, your styling tools (products, hair
dryers, flat irons). When you come back to the salon for a re-touch, the
colorist will evaluate your hair for changes and make adjustments to your
formula so your color will remain beautiful and consistent.